Did you know that the Best Nourishing and Lengthening Mascara is Made With Beeswax?

April 03, 2019

It’s no coincidence that our best-selling lash lengthening mascara is a must-have for every make-up purse. Learn more about its great benefits, plus get tips and tricks for applying.

Lashes without any mascara

Lashes without any mascara

Lashes with PureBee Beeswax Mascara

Lashes with PureBee Beeswax Mascara

Have you two met yet? May I introduce you to the one and only: PureBee® Beeswax Mascara. Get rid of your damaging and inconvenient eyelash extensions today, there is no need for them anymore! Our special and all-natural formula makes lashes look super long and healthy while retaining your natural look!

What makes our Mascara the best lengthening solution? Our mascara naturally conditions your lashes while you wear it. Not only will you get the instant benefit of defined long lashes but also (with the benefit of nourishing beeswax), they will actually get healthier and stronger over time. Also adding propolis and bentonite clay aids to stimulate lash growth, thereby giving your eyes amazing, long and all-natural lashes. To reach each eyelash effortlessly, the mascara comes with a convenient, easy-to-use silicone applicator brush. The wand separates, defines, and adds length and dimension to each lash.

We use a non-waterproof formula, which is another plus for our best lengthening mascara. It makes removing easy while being long-lasting and non-clumping. No tugging or ripping out lashes when removing the mascara! Makeup removal before going to bed is the key for maintaining healthy skin, especially mascara removal because eyes are one of the most delicate parts of your body. Thus, it’s even more important that product applied near your eyes only use the purest and most natural ingredients! It is also essential that you always remember to swap out ANY mascara at least once every three months to prevent bacterial growth and to keep your eyes safe, healthy, and happy as a bee.

PureBee Beeswax Mascara open on beeswax and propolis

Beneficial All-Natural Ingredients in Our Mascara

Bentonite Clay

Beeswax: Beeswax not only moisturizes and smoothes down your lashes, but also retains moisture.

Propolis: Propolis helps lashes grow faster! It naturally stimulates hair growth by inducing hair keratinocyte proliferation.

Bentonite Clay: Bentonite clay contains many key minerals that are essential for hair growth like sodium, potassium, and calcium, which help to stimulate lash growth.

PureBee Beeswax Mascara
Gum Arabic

Activated Charcoal: Activated charcoal is used to create the black pigments. It can also absorb oil, dirt, and toxins. Your lashes will feel lighter and have more volume.

Gum Arabic: We use it in our Mascara as a bonding agent which improves the mascara hold and to protect the lashes against hair loss and weak roots.

Lactobacillus Ferment, Lactobacillus, Coconut Fruit Extract: Our natural preservative system! Created by fermenting coconut fruit with Lactobacillus (a probiotic bacterium traditionally used to ferment milk into yogurt) and by the fermentation of Lactobacillus in a defined growth medium.

PureBee Beeswax Mascara

Mascara Ingredients to Avoid

What do you really know about the ingredients many brand name mascaras use? A lot of the ingredients found in mascaras are not only barely nourishing for your lashes, but also can be potentially harmful to lashes, eyes, or even your health. But why are they being used? They are still used because they are cheap or/and easy to manipulate in the manufacturing process. But once you learn more about the chemicals and toxins used in conventional mascaras, you will definitely not want to put them directly onto your eyelashes. Our eyes are one of our most sensitive and delicate parts of our body, making you wonder these ingredients are still allowed anywhere near them!

Parabens: Parabens are a pretty common preservative found in foods, beverages, packaging, and more. But just because they are common, does not mean they are safe! A 2016 research study suggests that parabens might be more dangerous than previously thought – even in small amounts. According to the American Chemical Society, parabens are in 85% of personal care products, so we are in contact with it pretty much every day, most of the time without knowing.

Aluminum Powder: This is essentially a byproduct from aluminum manufacturing. It is known to be a neurotoxin which means it is a “Known human nervous system toxicant”. Another worrisome side effect of aluminum powder is that cumulative exposure can hinder the body’s ability to eliminate mercury. It is already forbidden by the FDA to use in lip products, so why would you want to put it anywhere near your eyes?

Retinyl Acetate (Vitamin A Acetate): It can cause biochemical or cellular level changes, causing toxicity and potentially mutated genes. Because Vitamin A plays a role in fetal development, using Vitamin A during pregnancy may interfere with the development of the fetus and cause deformities, especially of the face and palate. No, thanks to that!

Formaldehyde: Known carcinogen. Skin irritant that can cause severe allergic reactions.

Synthetic Dyes: Artificial colorants believed to be toxic and carcinogenic; labeled as FD&C or D&C, followed by a color and number, i.e. FD&C Red 40

Imidazolidinyl Urea: Acts as a formaldehyde releaser, and can trigger severe immune system response.

Thimerosal: A Mercury-based element that may cause skin irritation, allergic reactions, and neurotoxicity.

With this list, we haven’t even scratched the surface on the toxic ingredients that we leave OUT of our PureBee® mascaras, but it gives you a quick overview of what many big brands use in their mascaras!

Tips and Tricks for Applying Mascara

Our mascara gives your lashes a natural, eye-defining look. But it is accretive, which means you can create a more dramatic lash effect by applying more than one layer. You can just add coats until you get the desired length and volume.

Apply the mascara holding the wand flat against the roots of your lashes and wiggle upwards to the tips. Use tip of the brush for hard-to-reach areas like the outer and lower lashes.

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